3 Rules to generate leads via content marketing

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today content marketing is the ‘in thing’ among b2b marketers as they scramble to develop a comprehensive content marketing plan for their business.

A good quality content marketing plan helps businesses Read More

6 reasons to outsource your digital marketing

Today is the era of Do It Yourself (DIY). The internet has provided companies, especially small business’s the degree of freedom to do literally everything themselves. SaaS firms have started offering business . Read More

Using LinkedIn Posts to promote your business

LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts . Read More

Recent Articles

Does My Small Business Need Content Marketing?

Photo courtesy of Andrew Becraft (Creative Commons)  I’m a Small Business.  . Read More

5 B2B Marketing Lessons learnt over 5 months


Customer acquisition in the B2B setting has the ultimate motive of converting prospective customers into paying customers through longer and specific involvement. I received a hands-on experience on . Read More

Ten tips to building a B2B social media presence

Our customers are a connected audience today, whether they be on Facebook, LinkedIn, Twitter, and Pinterest or in any of the hundreds of social media sites available today. Today, doing business via the Internet . Read More

7 mistakes brands make when doing BTL

Below-the-line is an all-encompassing term that is often vilified and mostly used to describe almost anything that doesn’t fall under mainline advertising, digital marketing.  This is especially true in India where . Read More

New To Content Marketing? Here’s What You Need to Know

Ingrid had finally done it.  She’d built her website, set up her social media profiles and launched her blog.  The taste of success was hers, right? 

Uh, . Read More

6 signs to tell you that you need a new agency

Far too often as marketers we tend to become complacent. Changing status quo is not something that marketers are wont to do in a hurry, especially when it comes to something as close to . Read More

Advertising the Advertising Agency

Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for . Read More

4-step rule to selecting the right marketing service provider

If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one . Read More

Tracking Direct Mail

Let’s take a look at the real reasons many authors write blogs or offer up solutions as to tracking direct mail on numerous social media and websites. The hidden agenda is to . Read More

Marketing Recipe

Let’s be clear - Sex sells!  Part #1

OK, so do I have your attention now? That is how long you have to grab the attention . Read More

Creating a website that sells your company

For most businesses today, having a website is akin to having a visiting card. And just as there are visiting cards that you dismiss without a thought, the Internet is filled with websites that . Read More

Pacing for Pitches and Presentations

Pacing for Pitches and Presentations

And I’m not talking about walking back and forth because your anxious, I’m talking about pacing in speaking, ESPECIALLY in webinars, . Read More

5 steps to better PR for your business

PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends because many organizations believe that . Read More

Is Facebook marketing bad for businesses?

I recently came across an interesting post titled Facebook pages are bad for small businesses. In it, the author recounts his experience . Read More

Essential guide to successful trade show participation

For every business, big or small, participating in trade shows is an effective way to engage and sell your products to prospective buyers. It provides a unique un-matched marketing route to meeting new buyers, . Read More