Five stop signs for Facebook marketing

A few days back I got a frantic call from an ex-intern. He had moved on to work as the social media executive for a mid-sized publishing firm. He was facing a piquant work situation where his boss, the business owner had his own perception of how Facebook operated and was frequently chastising him for not ‘generating enough likes’.  

My young friend had been Read More

3 Rules to generate leads via content marketing

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today . Read More

Using LinkedIn Posts to promote your business

LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts . Read More

Recent Articles

8 Tips when Starting Your own Business

You are all starry eyed and enthusiastic and you ' just know your business venture is going to be a success’. That may be so, but you will experience many bumps on the road . Read More

7 Tips on how to create Engaging Content

The pressure is on when it comes to writing really good content that your readers not only want to read about but think about afterward. The attention span of your audience is getting shorter . Read More

Key learnings of mistakes I made in my Startup

It has been 10 months since I started my venture . Journey has its own good amount of learning. Journey probably teaches . Read More

Does My Small Business Need Content Marketing?

  I’m a Small Business.  I don’t need content marketing. 

  Do I…??

  Simply put, yes you do! 

  . Read More

5 B2B Marketing Lessons learnt over 5 months


Customer acquisition in the B2B setting has the ultimate motive of converting prospective customers into paying customers through longer and specific involvement. I received a hands-on experience on . Read More

Ten tips to building a B2B social media presence

Our customers are a connected audience today, whether they be on Facebook, LinkedIn, Twitter, and Pinterest or in any of the hundreds of social media sites available today. Today, doing business via the Internet . Read More

7 mistakes brands make when doing BTL

Below-the-line is an all-encompassing term that is often vilified and mostly used to describe almost anything that doesn’t fall under mainline advertising, digital marketing.  This is especially true in India where . Read More

Advertising the Advertising Agency

Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for . Read More

4-step rule to selecting the right marketing service provider

If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one . Read More

6 reasons to outsource your digital marketing

Today is the era of Do It Yourself (DIY). The internet has provided companies, especially small business’s the degree of freedom to do literally everything themselves. SaaS firms have started offering business . Read More

Marketing Recipe

Let’s be clear - Sex sells!  Part #1

OK, so do I have your attention now? That is how long you have to grab the attention . Read More

Creating a website that sells your company

For most businesses today, having a website is akin to having a visiting card. And just as there are visiting cards that you dismiss without a thought, the Internet is filled with websites that . Read More

Pacing for Pitches and Presentations

Pacing for Pitches and Presentations

And I’m not talking about walking back and forth because your anxious, I’m talking about pacing in speaking, ESPECIALLY in webinars, . Read More

5 steps to better PR for your business

PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends because many organizations believe that . Read More

Is Facebook marketing bad for businesses?

I recently came across an interesting post titled Facebook pages are bad for small businesses. In it, the author recounts his experience . Read More