LinkedIn groups is a community of likeminded professionals from the same industry or interest area coming together. Today there are over 1.8 Million groups on LinkedIn which make it an extremely powerful tool for networking. Before you jump in and try joining all 1.8 Million groups, bear in mind that LinkedIn restricts members from joining more than 50 groups. Like every other social media, users tend to abuse groups and as a Read More

Five stop signs for Facebook marketing

A few days back I got a frantic call from an ex-intern. He had moved on to work as the social media executive for a mid-sized publishing firm. He was facing a piquant work . Read More

10 B2B Marketplace pegs to hang your global business on

Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers. That’s the wish that he could become a . Read More

Recent Articles

7 Deadly sins that tell us why LinkedIn is ripe to go the Orkut way

At the risk of being called stupid, I would go so far as to predict that LinkedIn is just about ready to be swept away like Orkut was. If it’s still at . Read More

8 Tips when Starting Your own Business

You are all starry eyed and enthusiastic and you ' just know your business venture is going to be a success’. That may be so, but you will experience many bumps on the road . Read More

7 Tips on how to create Engaging Content

The pressure is on when it comes to writing really good content that your readers not only want to read about but think about afterward. The attention span of your audience is getting shorter . Read More

Key learnings of mistakes I made in my Startup

It has been 10 months since I started my venture . Journey has its own good amount of learning. Journey probably teaches . Read More

Does My Small Business Need Content Marketing?

  I’m a Small Business.  I don’t need content marketing. 

  Do I…??

  Simply put, yes you do! 

  . Read More

5 B2B Marketing Lessons learnt over 5 months


Customer acquisition in the B2B setting has the ultimate motive of converting prospective customers into paying customers through longer and specific involvement. I received a hands-on experience on . Read More

Ten tips to building a B2B social media presence

Our customers are a connected audience today, whether they be on Facebook, LinkedIn, Twitter, and Pinterest or in any of the hundreds of social media sites available today. Today, doing business via the Internet . Read More

7 mistakes brands make when doing BTL

Below-the-line is an all-encompassing term that is often vilified and mostly used to describe almost anything that doesn’t fall under mainline advertising, digital marketing.  This is especially true in India where . Read More

New To Content Marketing? Here’s What You Need to Know

Ingrid had finally done it.  She’d built her website, set up her social media profiles and launched her blog.  The taste of success was hers, right? 

Uh, . Read More

6 signs to tell you that you need a new agency

Far too often as marketers we tend to become complacent. Changing status quo is not something that marketers are wont to do in a hurry, especially when it comes to something as close to . Read More

Advertising the Advertising Agency

Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for . Read More

4-step rule to selecting the right marketing service provider

If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one . Read More

3 Rules to generate leads via content marketing

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today . Read More

6 reasons to outsource your digital marketing

Today is the era of Do It Yourself (DIY). The internet has provided companies, especially small business’s the degree of freedom to do literally everything themselves. SaaS firms have started offering business . Read More

Using LinkedIn Posts to promote your business

LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts . Read More