A few days back I got a frantic call from an ex-intern. He had moved on to work as the social media executive for a mid-sized publishing firm. He was facing a piquant work situation where his boss, the business owner had his own perception of how Facebook operated and was frequently chastising him for not ‘generating enough likes’.
My young friend had been Read More
Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today . Read More
LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts . Read More
I’m a Small Business. I don’t need content marketing.
Simply put, yes you do!
Customer acquisition in the B2B setting has the ultimate motive of converting prospective customers into paying customers through longer and specific involvement. I received a hands-on experience on . Read More
Our customers are a connected audience today, whether they be on Facebook, LinkedIn, Twitter, and Pinterest or in any of the hundreds of social media sites available today. Today, doing business via the Internet . Read More
Below-the-line is an all-encompassing term that is often vilified and mostly used to describe almost anything that doesn’t fall under mainline advertising, digital marketing. This is especially true in India where . Read More
Ingrid had finally done it. She’d built her website, set up her social media profiles and launched her blog. The taste of success was hers, right?
Uh, . Read More
Far too often as marketers we tend to become complacent. Changing status quo is not something that marketers are wont to do in a hurry, especially when it comes to something as close to . Read More
Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for . Read More
If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one . Read More
Today is the era of Do It Yourself (DIY). The internet has provided companies, especially small business’s the degree of freedom to do literally everything themselves. SaaS firms have started offering business . Read More
Let’s take a look at the real reasons many authors write blogs or offer up solutions as to tracking direct mail on numerous social media and websites. The hidden agenda is to . Read More
Let’s be clear - Sex sells! Part #1
OK, so do I have your attention now? That is how long you have to grab the attention . Read More
For most businesses today, having a website is akin to having a visiting card. And just as there are visiting cards that you dismiss without a thought, the Internet is filled with websites that . Read More
And I’m not talking about walking back and forth because your anxious, I’m talking about pacing in speaking, ESPECIALLY in webinars, . Read More
PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends because many organizations believe that . Read More