Marketing procurement process as a practice has risen with the growth in technological changes that have been happening in recent times. Which is why, companies are trying hard to find new & innovative ways to keep marketing momentum going and growing, while dealing with budget cutbacks and rapid fluctuations in the market.
In recent past years, companies have started recognizing the importance of the marketing procurement process as it helps smoothen business operations . Marketing Procurement process plays an important role in delivering sustainable business growth. Let’s know about its major roles:
- Widen skill sets
Whether you are an architect, attorney or an accountant, outsourcing marketing activities allows you to focus on what you do best. Hiring a B2B agency means gaining an insight & knowledge of an entire team of marketing experts that would use best practices to reach target audience. An effective marketing procurement process help companies access every marketing talent available, without employing permanent employees.
By outsourcing, one can access versatile professionals with proven backgrounds in business strategy, content marketing, communications, web design, graphic design, SEO and internet marketing. You can add a great contribution to your marketing plans by utilizing these vast skill sets wherever needed.
- Avoid wasteful overhead
Budgets are mostly tighter for marketing department. Rather than paying a person monthly salary, that too for various posts like designer, writer, video maker, editor, printing staff etc. and also other benefits like drinking coffees, teas & giving privileges to talk about what happened between Greg & Tia in last episode, you could pay an agency for only the total time spent on your actual budget.
By outsourcing marketing to an integrated agency, the firms can fetch benefits from expertise of an entire team of creative professionals for less cost than hiring a full-time employee.
- Save time
In-house marketing takes precious time away from your clients and direct business development. You are not required to spend hours writing a white paper, making visuals, posting on your firm’s social media accounts, or learning about digital ads.
Outsourcing activities as a form of systemic marketing procurement process allows your team to focus on what really matters: providing the best service possible to the highest number of clients. You could primarily focus on planning – setting goals, procedures and analyzing the results coming out from marketing campaigns, so that better actions can be taken in future. You can spend time on building further business.
- Retain and create clients
Winning clients is not that too easy. In-house marketing efforts are often too narrow in scope and frequency to build a trusting relationship with audience is also less. Procuring a marketing company means improving long-term ROI with an impressive message consistently delivered to a targeted audience. Marketers can seamlessly synchronize the end-to-end customer experience and touch each stage of buying cycle with agile, relevant and timely marketing campaigns.
- Leverage technology benefits
Marketing people are often technology-deprived, or possess incompatible marketing technologies. Suppose companies have access to over 5,000 marketing technologies, then the problem arises which one to pick? And that’s why marketing organizations are mostly at the bottom of the IT department’s priority list. A performance-based marketing agency can provide you guidance and valuable services and support.
Marketing tools increase productivity, efficiency and performance. There are tools you can find for free or less cost, but often they are limited on producing results. But performance-driven agencies help you access premium-level services, software, and analytical data reports.
- Bring transparency over spends
With the right firm, you get complete access to all your data and insights; there is no room of hidden fees. You get to see the total transparency. You can clearly check the amount of charge allocated for every single design, activity, and specific job or for a whole project.
- Reduce learning curve
In today’s modern time, Digital marketing is in buzz. The agencies constantly be up to speed & follow the latest developments done for digital marketing trends on a regular basis. It is part of their job description.
Do you think an in-house marketer has time to read up on all the latest SEO, social media, technology, content marketing, and branding news? Usually, they are so busy in day-to-day tasks, there is no room to continuously grow, change, and evolve. According to the report from Capgemini, only 4% of companies align their training efforts with their digital strategy.
- Form better strategic plans
It’s very easy for in-house marketers to lose sight of the big picture as they tend to be so much immersed in the daily activities & wearing many hats. Employees may find it hard to express new ideas or bring up concerns. But you can see amazing results by collaborating with marketing team members.
Sometimes you get too close to your business and not see your marketing programs, strategies or materials from your audience’s perspective. Even if you know your business inside and out by breathing it each day, your perspective would still be one-sided.
Whether it’s planning, designing or copy writing, the right marketing procurement process will enable organizations to have a wider experience with better supplier base across different marketing and communication techniques, strategies and tools. You can rely on their lessons over the years to find the correct solution for your business challenge.
Always remember, when you are hiring a marketing agency, you should assume that you are getting senior-level marketing professionals with a wide-range of skill sets. Your employees should have product/service knowledge to provide guidance and edit for content, they can’t sit back after hiring an agency as they know more about their dwelling. The ideal situation is to have at least one contact person working internally who can collaborate with the marketing agency to help them understand your brand voice, content, key messages, content and demographics.
Agencyonnet is a comprehensive all-in-one technology enabled SaaS solutions for marketing and procurement teams worldwide. Please visit www.agencyonnet.com to set up a demo of the product or connect with us through our social links to find out how we can add value to your marketing & procurement teams.